#MTLPOP

Some brands become famous everywhere. Others cross a border and discover that their fortunes can change dramatically. A&W is a perfect example. The chain that once dominated the American drive-in scene has become a much bigger success story north of the border, where Teen Burgers, frosty mugs of root beer and an orange bear have become part of the fast-food landscape.

There are certain things we take for granted until the rest of the world starts fighting over them. Maple syrup is a perfect example. That bottle sitting in the kitchen cupboard might look like an ordinary breakfast companion, but it represents a surprisingly powerful food industry.